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Loading ...Pop quiz hot-shot, what is the most widely published book in the world? Playing Trivial Pursuit a few years ago I never missed this question - Playboy! Well, actually the correct answer was “The Bible.” The operative word in that last sentence is “was.” Nettavisen is reporting that:
“You may have heard that the Bible is the greatest. Well, it is not, as Ikea’ s information about shelves, lamps and beds is printed in more copies worldwide. Not the Bible nor Shakespeare or Harry Potter come even close to the Swedish furniture giant. The Ikea catalogue is being printed in more copies than the Bible, according to Dagbladet. 130 million catalogues are just around the corner, in 28 different languages. A total of 36 countries around the world are waiting to receive this year’s catalogue, full of flat packed, cheap “
I’m not saying that IKEA is to furniture what McDonalds is to fine dining, but can some please tell me why IKEA is so popular? So the correct answer to those trivial pursuit cards? IKEA, get out the sharpies for card corrections and print this page for collaborative evidence.
