Father Dan on March 23rd, 2005
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Thanks to the Jesus franchise, Christians have been empowered to dress like Jesus, eat like Jesus and exercise like Jesus.

And now (drum roll please), they can smell like Jesus too.

That’s right, faithful customers. Flare your nostrils and inhale His Essence. For just $18—the price of a Michael W. Smith CD—you can fill your home with the sweet aroma of the resurrected Christ.

No, this is not a joke. Inspired by Psalm 45, which describes the glorified Christ as having garments scented with myrrh, aloe and cassia, Bob and Karen Tosterud came up with the bright idea to market these oils in the form of a candle and call it “His Essence”. Their ministry, as they call it, began with 768 candles, but once word got out, that number leaped to 10,000.

“You can’t see him and you can’t touch him,” said Bob Tosterud. “This is a situation where you may be able to sense him by smelling. And it provides a really new dimension to one’s experience with Jesus.”
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